Optimizing for Amazon’s New Image Search Features
Introduction
Amazon continues to expand its image-based search capabilities, giving sellers new opportunities to connect with shoppers in highly visual ways. From Amazon Lens to “More Like This” suggestions, customers now rely on photos as much as keywords to find what they want. For sellers, this means that image optimization isn’t optional—it’s essential for visibility, click-throughs, and conversions.
Why Visual Search Matters for Amazon Sellers
Shoppers Are Thinking Visually
More customers are starting their buying journey with photos instead of text searches. Whether they’re uploading a photo through Lens, circling a product feature on their screen, or browsing “More Like This” suggestions, shoppers expect Amazon to instantly match their visual input with relevant products.
Photos Drive Conversions
Your images are not just about compliance—they are your storefront. High-quality photos increase customer trust, reduce hesitation, and improve conversions. In today’s Amazon marketplace, optimized images are just as important as optimized keywords for driving sales.
Key Image Standards and Best Practices
Main Image Requirements
Use a pure white background
Ensure the product fills at least 85% of the frame
Avoid props, watermarks, or text overlays
Upload high-resolution images (minimum 1000px, ideally 1600–2560px for zoom capability)
Secondary Images for Engagement
Secondary images allow you to tell your product’s story and showcase details beyond the main shot. Consider including:
Lifestyle images that show the product in real-world use
Infographics highlighting key features, benefits, or dimensions
Close-up images of textures, packaging, or components
Variants, swatches, or color options to maximize discoverability
Mobile-First Considerations
Most shoppers browse on mobile devices. Ensure images are vertically oriented, text overlays are large enough to read, and designs remain clean when reduced in size.
Optimizing for Amazon’s Visual Search Features
Visual Suggestions in Search
When shoppers type in queries like “red dress” or “wooden chair,” Amazon often suggests images before text results. A compelling thumbnail image can make the difference between being overlooked or clicked.
Amazon Lens and “Circle to Search”
These tools let shoppers upload or highlight part of an image to find similar products. To take advantage, keep your images uncluttered, highlight distinct features, and ensure important details are clearly visible.
“More Like This” Functionality
Amazon’s algorithm uses your images to connect shoppers to visually similar products. Offering multiple images with different angles, styles, or variants can increase your chance of appearing in these results.
Image Metadata and SEO
Use descriptive alt text, keywords in filenames, and detailed captions where possible. While shoppers won’t see these directly, they help Amazon better categorize your products in image-driven searches.
Operational Best Practices
Use Amazon’s Image Manager to quickly identify issues or suppressions.
A/B test images to measure which versions increase CTR and conversion.
Optimize file sizes to balance quality with faster load times.
Keep branding consistent across all images to build trust and recognition.
Regularly update galleries based on seasonal trends, customer reviews, and feedback.
SEO Keywords to Integrate Naturally
Here are keywords to use strategically throughout your listing and content:
Amazon Lens search
Visual search optimization
Amazon product images 2025
Circle to search Amazon
Image SEO for listings
Optimize Amazon thumbnails
Amazon image guidelines
Mobile-first product photography
Conclusion
Amazon’s new image search features are transforming how shoppers browse and buy. Sellers who prioritize image compliance, SEO, and creative storytelling will not only stand out in a crowded marketplace but also unlock new paths to discovery. By approaching images as both a technical requirement and a conversion driver, you’ll maximize visibility, build customer trust, and increase sales in the visual-first era of Amazon shopping.
