Expanding beyond Amazon? Walmart Marketplace offers a unique eCommerce opportunity—but success requires a different approach. This in-depth guide explores key differences between Walmart and Amazon, from pricing rules and fulfillment (WFS vs. FBA) to SEO strategies and customer service expectations. Learn how to optimize your listings, leverage Walmart’s ad platform, and maintain competitive pricing to thrive in this growing marketplace. Whether you’re diversifying your sales channels or launching on Walmart for the first time, this article provides actionable insights to help you succeed.
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