Three ways in. One kind of partnership.

You need two decisions, in this order. First the brand: who it is for, what it costs, and what it will not claim. Then the ecommerce: Amazon, Walmart, Shopify, or another direct store, and any other channel that can carry that decision without cheapening it.

AEG does both. The listing, the ad account, and the store come after the offer is clear. If the plan is only to get onto a marketplace, the US customer meets whoever listed the product first.

• Positioning, price, and the catalog a US shopper should see.
• Amazon, Walmart, and DTC, chosen because each one earns the brand.
• One story, on every channel that carries the name.

Brands known at home, thin or absent in the United States. Sometimes already selling a little, with the image and the price set by whoever listed the product first.

We act as your US brand and commerce arm. That means the positioning, the price, the catalog the US should see, and the channels — Amazon and the others that deserve the brand — run against that plan.

The public cases, and the limits of what we claim about them, are on Brand Launches.

How we handle the move