Services
Each offer is strategy and execution together. The point is pricing power and brand equity in the United States, not a short spike in sales.
01
Positioning, the audience, a competitive map, the message, and visual guardrails.
This is the work that lets a brand hold a price. We define who the brand is for, who it will be compared with, what it should say, and the visual rules everything else has to follow. Strategy and execution stay in the same hands, so the words and the offer are not a deck that nobody ships. Brands that skip this compete as listings. Brands that do it can build equity.
02
Channel choice, price architecture, the US catalog, and a launch roadmap.
Amazon, Walmart, a direct store, wholesale: each channel is a choice, not a default. We set the price architecture, decide which products the US should see first, and write the launch roadmap. The aim is a path to revenue that can continue, not a burst of unordered sales that trains the customer to wait for a discount.
A first conversation about expanding into the US is the place to start.
The two marketplaces side by side: Walmart Marketplace vs Amazon fees, fulfillment and brand tools.
03
Amazon and Walmart run as brand work: content, ads, reviews, promotions, catalog health, and compliance.
Where a marketplace earns a place, we run it end to end. Content, advertising, reviews, promotions, catalog health, and compliance are the surface. Underneath, the question is whether the brand gets stronger: pricing power, repeat purchase, a name a buyer can recognize. A weekly sales spike is not the same thing.
The weekly search read is Amazon Brand Analytics. Path questions past a campaign ratio are Amazon Marketing Cloud.
04
Shopify, 3PL and inventory, and the first wholesale or retail conversations where they belong.
A US brand is more than a marketplace login. We set up or tighten a Shopify store, put a 3PL and inventory approach in place that can actually replenish, and open the first wholesale or retail conversations when they serve the brand. Distribution should carry the name, not dilute it.
05
Quarterly brand reviews, line extensions, a promotional calendar, and experiments with a reason.
This is the long relationship: quarterly reviews of the brand, planning for new products and line extensions, a promotional calendar, and experiments chosen because they teach something. Stay close. Think past the next campaign. Keep the brand ahead of the channel.
AEG watches the economics of the US business, not only the storefront. Finance, marketing, analytics, and product sit in the same practice.
How an engagement can be structured
A project, a year of operating work, or a share of the result. The way AEG is paid follows the partnership.
01
A defined project to put the foundation in place: US positioning, assortment and price architecture, the channel and launch strategy, and a roadmap with the measures that matter. The right start when the US matters and the plan does not exist yet.
02
A continuing engagement: marketplace brand management, coordination with 3PL and inventory, the promotional calendar, reporting, and strategy reviews. For partners who want AEG in the business across the year.
03
For factories and earlier-stage brands, a structure where more of our compensation follows results — a portion of proceeds or profit, sometimes with a smaller base. A longer arrangement can include equity where we carry most of the go-to-market. Terms are specific to the partnership.