Category
How international brands and factories enter the United States.
Since Nov 2, 2026, Amazon requires $1M liability cover for enhanced-safety products at any sales level. Who's affected and what a policy needs.
Which retailers require UL WERCSmart, which products are in scope, what to prepare, how long assessment takes and what it costs.
How the two US marketplaces differ on fees, fulfillment, brand enrollment, and who the shelf is for. Not a ranking.
Where Amazon now asks for product-safety documents, which US rules actually apply, and how an imported brand should answer before a listing is suppressed.
When a US brand should sell direct, when it should sell to a retailer, and how to keep one price architecture across both.
What an international brand should decide before an Amazon account counts as a US market entry. Current as of October 2026.