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Essays from the AEG team on US brand building and market entry.
Amazon's 2027 US FBA fees: fulfillment up $0.19/unit on average from Jan 15, simpler age-based storage and a new low-inventory test from Feb 1.
Since Nov 2, 2026, Amazon requires $1M liability cover for enhanced-safety products at any sales level. Who's affected and what a policy needs.
What must match across Amazon, Walmart, Shopify and retail—price, product data, images, listing control—and what can differ by channel.
How Amazon Attribution measures Google, Meta, email and influencer traffic to Amazon: eligibility, tags, metrics, 14-day window and Brand Referral Bonus.
What each Amazon Brand Analytics dashboard shows, who can access it, and the weekly questions it answers for brand owners and vendors.
Which retailers require UL WERCSmart, which products are in scope, what to prepare, how long assessment takes and what it costs.