MoCRA for cosmetics brands selling in the US
What the Modernization of Cosmetics Regulation Act requires for facility registration, product listing, safety records, adverse events, and labeling, and what Amazon’s Beauty page…
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AEG Team
Essays from the AEG team on US brand building and market entry.
Amazon Marketing Cloud: what a brand should use it for
What AMC is, who Amazon lets in, and which questions are worth a clean room rather than another ACoS export.
ACoS vs TACoS
Amazon’s advertising cost of sales, the total-sales ratio operators calculate beside it, and why neither one is a margin.
Amazon Transparency: what the code does
How Amazon’s serialization program checks a unit, what enrollment requires, and why printing codes is not the same as controlling price.
Amazon Vine: eligibility, cost, and when to skip it
Who can enroll, the US fees Amazon publishes, the review limits, and why a labeled honest review is not a launch tactic you can steer.
Amazon inbound placement fees and AWD
When the FBA inbound placement service fee applies, what Amazon Warehousing and Distribution publishes for storage and processing, and how a brand should choose.