Amazon product compliance for US brands
Where Amazon now asks for product-safety documents, which US rules actually apply, and how an imported brand should answer before a listing is suppressed.
AEG Team
Page 3 of 6.
US trademark first, then Amazon Brand Registry
Why an imported brand files with the USPTO before it enrolls, which mark to file, and what Registry still will not do.
Vendor Central vs Seller Central: price, margin, and the P&L
How 1P and 3P differ on Amazon, who sets the price, and which lines belong on a 1P to 3P P&L.
Ads buy attention. They do not decide the brand.
How to spend on Amazon ads without letting them set the price, the catalog, or what the US brand is.
FBA, FBM, and a 3PL solve different problems
How a former Amazon vendor, or any international brand, should choose who stores the product and who makes the delivery promise.
Leaving 1P without giving the brand away
What a 1P to 3P transition changes on Amazon, how 1P and 3P differ, and which lines belong on the P&L.