Do not print a claim you cannot prove
How to talk about materials, origin, and cosmetics in the US without claims you cannot support. MoCRA and the FTC Green Guides, as of October 2026.
AEG Team
Page 5 of 6.
Entering the US is not the same as listing in the US
What an international brand should decide before an Amazon account counts as a US market entry. Current as of October 2026.
Four clocks decide the purchase order
Production, international freight, US receiving, and storage: how a multi-channel brand decides how much to ship.
A habit of discounts teaches the real price
How to set a US price that survives fees and duties, and why a discount habit rewrites the brand.
Amazon, Walmart, and a store are different jobs
How to choose a lead US channel across Amazon, Walmart, and a direct store, and what to hand a tax advisor before you add the next one.
A launch is a season, not a spike
How to introduce a new product line in the US without spending the brand’s price on a launch week, and how to time the work to the retail calendar.